What Happened to Breathometer After Shark Tank?

Billionaire investor Mark Cuban understands that not every venture pays off. That lesson became evident after he invested in Breathometer, a firm pitched on Shark Tank as a personal blood alcohol testing gadget and app. The company did not do as well as investors had hoped. How much money is Breathometer worth? A device that allows people who have consumed alcohol to simply test their blood alcohol levels might potentially save lives if people heeded the warning of a high number and elected to use Uber or Lyft instead of driving. Breathometer could have acquired a dominating lead in the market, but it didn’t.

What happened to Breathometer after ‘Shark Tank’?

Breathometer was a rather early pitch in the span of the reality investing show. In 2013, founder Charles Michael Yim pitched his Breathometer idea to the Sharks. He designed a small device that could be attached to a smartphone and linked to an app. The goal is to assess one’s blood alcohol content, ostensibly to help them make better decisions about whether or not to drive.

While the premise appears to be sound, how solid was the investment in Breathometer? Yim, did you get the offer you wanted on Shark Tank?

What happened on the “Shark Tank” episode of Breathometer?

According to Shark Tank Blog, creator and CEO Charles Yim participated in Episode 505 of the popular reality show. His device was a little key fob that connected to a smartphone. After blowing into the device, the equipment could offer an accurate blood alcohol content (BAC) reading, indicating whether or not the user was safe to drive.

On a pre-order basis, the original Breathometer cost USD 49. Yim asked the Sharks for $250,000 in exchange for a 10% interest in his company. He provided the Sharks champagne during his presentation so they could try the product. If a reading exceeded the legal limit, the app would display connections to local cab services.

Some of the bids that the Sharks have made:

  • Mark Cuban: $500,000 for a 20% stake.
  • Lori Greiner: wanted to work with Mark, but he declined.
  • Kevin O’Leary: $250,000 for 15%
  • O’Leary, and Greiner: $750,000 for a 15% stake in Robert Herjavec
  • Daymond John: $250,000 for a 10% stake and unlimited manufacturing

Yim stated that he hoped to raise $1 million in venture capital within 60 days. With all Sharks on board, O’Leary offered $1 million. Yim offered the majority to Cuban in exchange for $700,000 from Cubans and $300,000 from the others. Cuban offered $500,000 for 15%, and the other four agreed to commit $500,000 for 15%.

What was Breathometer’s net worth after ‘Shark Tank’?

Following the Shark Tank deal, the company was valued at around $3.3 million based on the investments given by the five Sharks ($1 million in capital in exchange for 30%). However, in July 2022, Cuban stated in a podcast that Breathometer was his worst Shark Tank investment deal to date, according to CNBC.

Breathometer was the first firm pitch on the show to receive financial backing from all five Sharks.

What happened with Breathometer?

Despite having a “great product,” as Cuban called it, Breathometer failed to live up to the promises made by its founder. Yim, according to Cuban, was to blame for much of the debacle. When Yim’s vacation photos continued to appear on his Instagram account, Cuban said he texted him to remind him that he was “supposed to be working.”

Yim explained that he was networking to obtain investors, especially after being photographed with Richard Branson. “Next thing you know,” Cuban said, “all of the money’s gone.” Aside from Yim’s lifestyle choices, the Federal Trade Commission charged Breathometer with making false statements regarding the accuracy of the product in measuring blood alcohol content.

The FTC said that Breathometer’s two versions were not appropriately tested. The corporation reached an agreement with the FTC, agreeing to repay nearly $5.1 million in sales to customers upon request.

As a result of the FTC settlement, Breathometer’s app was shut down, implying that the company’s valuation is nil. The company moved its focus to a breath and mouth health app called Mint, which has also reportedly gone out of business.

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